Transforming the mobile channel with 250% growth in downloads
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Clarifying the product idea
We had five sessions of Product Design Workshops.
The first panel that took place at the beginning of our cooperation helped us to clarify the product idea.
What is more, we organized additional workshops every time we were about to start the development of another version of the mobile commerce app.
Product Design Workshops clarified our understanding of the business goals, technical requirements, and the development approach.
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Product goals
UX & UI goals
Our goal was to design the app’s UX & UI to be consistent with the CCC brand and to follow the newest trends in UI design.
Our key guidelines were:
- to make browsing and buying products simple and engaging
- to present information about brands & products in a clear and attractive way
- to guide users easily through the onboarding process
- to use the color palette of the CCC brand
App development goals
Our goal was to build an iOS and an Android mobile commerce app for the shoes & bags stores owned by CCC S.A. – the largest footwear retail company in Central Europe.
Users can – among others:
- browse and buy products online
- order delivery to an indicated address
- manage their favorites products lists
- stay up to date with discounts & trends
- join the CCC Club
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Results
- Increase in sales in the mobile application channel by 280%
- Increase in active users by 120% (2021 vs 2020)
- Increase in unique downloads on 8 markets by 250% in two years
- App Store and Google Play rating: 4.5+
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Download the app