From Grapes, to your taste. The perfect wine pairing.
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Challenge
The world of wine is full of variety and flavor, but choosing the right bottle can feel overwhelming. Grapes set out to solve two big challenges:
- For consumers: Make buying wine easy and enjoyable while introducing more people to the unique world of natural wine. Grapes aimed to create a simple, personalized way for people to find wines that match their taste, budget, and curiosity.
- For sellers: Give natural wine producers a smooth, efficient way to connect with buyers, handle orders, and grow their business.
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Solution
We partnered with Grapes to bring their vision to life – creating a seamless platform that makes buying and selling natural wine easy and fun.
To ensure we were building the right product, we combined desk research with a quantitative survey to uncover key consumer behaviors and purchase motivations. These insights informed the development of two Flutter-powered consumer apps (iOS & Android) for a seamless, cross-platform experience.
The seller app was originally planned as a web-only tool, but Flutter’s flexibility let us launch an iOS version in just one day.
The consumer app helps users find the perfect wine with personalized recommendations based on their preferences, such as wine color, price range, or occasion.
A built-in wine label scanner lets users save and revisit favorites, while an easy gifting feature lets them send wine by text or email with just a few taps. Also, every purchase supports natural wine producers through Grapes’ Impact Fund, promoting sustainability.
For sellers, we built a web-based portal using React and later extended it to iOS using Flutter. The platform enables natural wine producers to manage orders, set shipping limits, and optimize operations with key insights. Features like order limits, holiday schedules, and automated logistics streamline the sales process.
Together, these solutions connect wine lovers and sellers, fostering a thriving community around natural wine. Our collaboration ensured that Grapes could deliver an intuitive, impactful, and sustainable platform that makes it easy to discover and sell wine.
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Results
Grapes transformed the wine shopping experience into a seamless journey of discovery. Users praised the app’s simplicity, functionality and ability to make natural wine accessible. For many, it became a go-to resource for selecting wines without being overwhelmed by endless options.
See for yourself with these user reviews of the Grapes app:
- “What a beautiful concept. I love natural wine (need natty wine because of an allergy) and hate how hard that it can be to find. It’s wonderful to have a way to access it with ease. The simplicity of the app is refreshing at a time when apps are overwhelming with options and confusing checkout processes. So excited to use this more and support Grapes!”
- “As a new converted natural wine enthusiast, this app is what I needed. There are def those moments when I don’t have time to choose which bottle I want for the night. Or, if I’m in a mood for red, white or pink. To have that automated is a “huge” unlock. This app makes is sooo simple for me! There are so many wonderful bottles that for there to be a well versed team of experts choosing my next bottle brings joy to my heart. Thanks for making this process simple, Grapes.”
- “I’m quite impressed. The app is beautiful, VERY straightforward and easy to use, great functionality! i’m super excited to start exploring”
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