How NTFY released an award-winning app for the diet catering market
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Challenge
Scalability and deployment hurdles
When Nice To Fit You (NTFY) initially approached us, they were grappling with scalability and deployment issues stemming from their previous vendor. Despite NTFY’s prominent position in the diet catering industry, most user engagement happened on their website, where orders were placed. Although they had a mobile app, it was limited in its capabilities and served as a companion to their website.
The sizzling market of diet catering in Poland
Poland is home to a dynamic diet catering market, valued at approximately PLN 2.5 billion. As it continues to thrive, innovation is key to success. Today’s customers expect the convenience of completing tasks with just a few taps on their mobile screens. Therefore, the absence of a seamlessly functioning mobile app was putting NTFY at a disadvantage compared to their competitors.
Balancing innovation and user experience
Being known for setting trends rather than following them, NTFY had a big appetite for improvement. However, they were aware of the need to balance innovation with customer loyalty. They partnered with us to rewrite their app using Flutter, aiming to enhance it significantly without overwhelming their loyal customer base and secure a leading position in the industry.
NTFY GOALS:
- Elevating the user experience by improving their diet catering mobile app
- Positioning NTFY for further growth by developing a product ready for expansion into new markets
- Ensuring a consistent user experience across all platforms
- Establishing NTFY as a technology leader in the box diet industry
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Solution
Choosing Flutter for multiplatform development
After thorough consideration, we boldly opted for a complete app overhaul using Flutter. This choice was strategic, as Flutter excels in cross-platform solutions, enabling app release on iOS and Android at the same time. This decision enabled us to easily add fresh features, ensuring a consistent user experience across platforms and setting NTFY on a path for ongoing growth.
Crafting the user journey
We started the project with workshops with NTFY to define the new user journey and decide what features the redesigned app should have. Then our UX designer took the lead, creating new wireframes with a strong focus on unifying the design of the system.
In the previous version of the app, the purchase process was complicated. It lacked food photos and product information, leaving users unsure of what they were ordering. To address this, we introduced a completely new shopping flow with real food photos and customer reviews.
One of the most exciting features we introduced was the ‘SELECT’ option, which allows users to order a single meal without committing to a whole diet. In this way we have created a restaurant experience in a diet catering world.
Development and coordination
The biggest challenge during development was maintaining old versions of the mobile and web applications while building new ones from scratch. We worked hard to ensure that the transition was seamless and that NTFY’s operations weren’t disrupted.
Close collaboration between our and NTFY’s teams helped us keep abreast of evolving requirements and iterate the project accordingly. A dedicated Scrum Master played a crucial role in streamlining the project. They offered vital process support and assisted our Product Owner with daily tasks, ensuring a seamless development process that stayed aligned with our goals.
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Results
Up to 40% cost savings, profit boost and industry applause
NTFY took a game-changing step by consolidating its services into a single, multi-platform Flutter app. This strategic shift not only resulted in significant cost savings in app maintenance and development, but also enabled a timely and cost-effective launch. What’s more, the release of the new version of the app triggered an extraordinary surge in user numbers.
Managing 200,000 meals daily with the power of Flutter
As a result, the revamped app now acts as a central order management hub, catalysing NTFY’s sales growth and efficiently delivering an impressive 200,000 meals to its customers every day.
A remarkable increase in user engagement and conversion
We didn’t count the calories, but we did count the numbers, and they don’t lie. Launching a new cross-platform Flutter app resulted in:
- 50% higher user return rate vs web
- 50% higher conversion rate vs web
- 70% of all orders via the mobile app
The positive response from users can also be seen in social media and feedback. The App Store rating has risen from 4 to 4.7 based on thousands of reviews.
NTFY app wins #1 title in its category
In addition to user appreciation, the NTFY app has received significant recognition in the mobile app sphere. NTFY, with its dual commitment to delivering unique boxed diet experience and pioneering technological solutions, has crafted the finest digital product in its category. The NTFY app won 1st place in the Foodtech category of the Mobile Trends Awards!
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