From idea to 2 million users in record time: The story behind a banking revolution
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Challenge
Our client, a branchless digital financial institution in Pakistan, wanted to launch a mobile banking app under the Electronic Money Institute (EMI) model. Without an in-house development team, they needed an experienced partner to build their Minimum Viable Product (MVP) while they scaled their internal engineering team.
The project had to meet strict regulatory standards, provide seamless onboarding, and deliver a secure, user-friendly experience.
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Solution
We provided a dedicated team of Android, iOS and QA engineers to lead the development of the app. We focused on three core areas:
- Seamless onboarding: We built an intuitive enrollment flow using CNIC and selfie verification, ensuring that users could enroll in less than two minutes while meeting compliance standards.
- Full banking functionality: The app gave users complete control – money transfers, bill payments, debit card management, and mobile top-ups – all through a secure, easy-to-use interface.
- Built to scale: Using modern Android architecture (MVVM, Hilt, Coroutines), multi-module development, and robust API integrations, we ensured the platform could grow with the client’s ambitious goals.
By working closely with the client, we not only delivered the MVP, but also helped establish their internal development standards for long-term success.
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Results
The success of the application exceeded expectations:
- 85% unit test coverage ensured code reliability and long-term maintainability.
- Over 90,000 five-star reviews, reflecting an exceptional user experience.
- Over 2 million active users, positioning the client as a leader in digital banking.
- Ranked #9 in the top 100 financial apps on the App Store.
- 500,000 users joined the waitlist before launch.
Following a successful regulatory pilot, the client onboarded the first 1,000 users and quickly scaled to over 2 million, transforming how Pakistanis access modern financial services.
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