ROI on UX Investment
On average, every dollar invested in UX yields a return of $100 (a 9,900% ROI). This demonstrates the value of investing in Product Discovery, including UX research and design. (1)
Product Discovery is a crucial process in app development that helps identify users' needs and problems that the app should solve. It involves researching, analyzing, and understanding your target audience.
verify your assumptions
minimize money-wasting risk
speed up your product launch
Instead of making a first version of your app and then seeing what users think, Product Discovery lets you find out what they want before you even start building the app. This way, you can make choices based on data and get your app done faster, saving you time and money.
Product Discovery helps define your app's goal and target audience, boosting the chances of meeting user needs
By investing in Product Discovery, you can create an app that resonates with your audience and generates a better ROI
Product Discovery enables you to make informed decisions, streamlining the development process
Identifying potential issues early in development process can minimize the risk of costly revisions/redesigns later on
By researching user needs and preferences, Product Discovery allows you to create a user-friendly, intuitive app
Product Discovery provides market & competitor insights, enabling you to create a unique app standing out in a crowded marketplace
Understanding your users helps you create an app that keeps them coming back, resulting in increased retention rates and long-term success
Product Discovery helps to validate your app idea, reducing the chances of launching a product that users don't like or need
👉 Can you read the minds of your users? If not, you need Product Discovery.
Product Discovery is highly useful in the development of any application. If you are a founder who cares about the success of your product, you should not skip this phase.
Product Discovery typically starts at the beginning of the app development process, before the design and development stages. But not only then!
👉 Research should also be conducted during or after app development.
We can check how users perceive the successive iterations of your product. With this knowledge, you can improve and grow your app in the best way.
👉 With Product Discovery, you no longer have to guess. You'll learn:
Tell us all about your assumptions regarding your app and its users. Our UX Researchers will ask you who your target audience is, what problem your product solves, and what needs it addresses.
Our UX Researchers will create a customized Product Discovery plan for your app, choosing the best research methods available. We provide you with a detailed proposal and cost estimate.
While our experts conduct research, you have full transparency into the process. Edit surveys or interview scenarios, observe in-depth interviews, and more.
After each research phase, we provide a detailed report with data analysis and recommendations for development during a meeting. We'll make necessary adjustments if you have any feedback.
It's time to put your research findings into practice! Now we can smoothly move into the development phase, or if there is a need to explore your app further, we recommend a 3-day Product Design Workshop.
Gathering and analyzing existing data and information from various sources (journals, websites, reports, etc.) about your competition, target audience, industry regulations, and more.
Identifying areas for improvement in your product to make it more user-friendly and intuitive. A UX Audit can help identify and address any issues that may cause users to struggle with your app or prefer your competitor's solution.
Collecting numerical data and measuring various aspects of user behavior and preferences on a large scale. We ask the right questions to your target audience, and you’ll quickly receive substantial feedback.
One-on-one conversations between a UX Researcher and a user. Through open-ended questions, we gather detailed, qualitative insights about your target audience. This provides a deeper understanding of users' needs.
Potential users interact with your app to assess its ease of use, functionality, and overall user experience. Tests can be conducted on concepts, wireframes, or designs! Ensure your product effectively assists users upon release.
and boost your app’s success potential
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